Candidate Profile

    Roo1064

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    About

    Turning strategy into rankings and stories into results — one piece of content at a time.

    Proficient in

    Content Strategy & ManagementSEO & Keyword ResearchTeam Leadership & CollaborationEditorial OversightCopywriting & Content CreationDigital Marketing & Analytics
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    4 years

    Previous Roles

    3

    Work History

    Editor in Chief
    Freelance Writer
    Head of Content

    Key Responsibilities in Most Recent Role

    Job Title: Head of Content

    4 years
    • Lead content strategy for one of the UK’s top SEO agencies, specialising in e-commerce and SaaS clients.
    • Manage a team of freelance and in-house content writers, scaling our content team’s output by 320% over 6 months while improving quality.
    • Oversee a $50,000/year budget for content creation, SEO tools, and paid distribution efforts.
    • Freed up creative teams to focus on high-impact projects by implementing smart workflows.
    • Develop content briefs and conduct keyword research using tools like Google Search Console and Ahrefs to optimise for both search engines and user engagement.
    • Liaise with clients to ensure they are updated on campaign progress, manage expectations, and address any concerns, fostering strong client relationships.
    • Consistently stay ahead of content marketing trends, particularly in SEO and AI integration.

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