Key Responsibilities: Acted in capacity of interim Head of Marketing while a new Head was hired
Reported directly to upper management
Approved leave & managing subordinates
Established & maintained KPI adherence & budgets
Project management with weekly stand-ups
Created an all-new illustration style and look and feel
Digital content (copy, design, UI/UX, print, video editing, animation, etc.)
Design and Final Art on print projects (incl. billboards, popup stands, taxi stands, merchandise, clothing, gazebos, device packaging etc.)
Collaboration (internal, external)
Brand identity & visual identity
Mentoring, training & delegation to juniors
Sign-off and approval on final collateral & print proofs
Content marketing strategies
Ensuring internal and external brand consistency
Website design & development