Candidate Profile

Roo1049

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About

Dynamic marketing professional with extensive experience managing end-to-end marketing campaigns and strategic partnerships for high-profile brands across the Middle East and Africa. Proven expertise in developing omnichannel marketing strategies, executing influencer campaigns, and managing million-dollar investments. Adept at collaborating with international brands and internal teams to drive brand awareness, engagement, and sales growth. Seeking to leverage skills and experience in a corporate marketing role with leading tech companies.

Proficient in

Omnichannel Marketing StrategyInfluencer Campaign ManagementMarket Analysis & ReportingB2B Marketing & Project ManagementBudget Management & InvestmentEvent Planning & Execution

International

Yes

Availability

Part-time or Full-time

Experience

4 years

Previous Roles

Work History

Category Assistant for Middle East & Africa

Retail Partner Service Executive - Middle East & Africa

Key Responsibilities in Most Recent Role

Job Title: Retail Partner Service Executive - Middle East & Africa

4 years

Developed and Executed Omnichannel Marketing Campaigns: Orchestrated full funnel campaigns across digital, social, and brick-and-mortar channels, including website and e-commerce banner placements, social media advertising, and in-store branding.
Influencer Campaign Management: Planned and executed end-to-end influencer campaigns, including selection, logistics, content alignment, media engagement, and event coordination.
Strategic Market Planning: Designed and implemented marketing strategies for 5 product lines with 19 sub-categories in South Africa, and extended responsibilities to Saudi Arabia and Emerging African markets with an additional 5 product lines & 19 sub-categories, achieving high partner satisfaction and quarterly targets.
Investment Management: Managed annual multi-million Dollar MDF and TPR local investments for South Africa and extended markets, facilitating partner growth through promotional support and SKU push.
Cross-Brand Collaboration: Coordinated with brands like Samsung, LG, and Kellogg’s to develop and execute joint marketing campaigns, enhancing cross-brand awareness and long-term sales.
Campaign Analysis & Reporting: Conducted detailed campaign analysis to optimize efficiency and report on KPIs.
Delivered insights for business reviews, illustrating best practices and growth opportunities.
Agency Management: Oversaw in-store agencies to ensure effective delivery of customer experiences and branding, including asset management and feedback integration.

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