Candidate Profile

Roo1045

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About

My passion and strength lie in branding, strategy, concept development, marketing research, consumer insights, campaign management, brand activation, and content strategy. I hold a BA Degree in Strategic Communications from the University of Johannesburg, a Graphic Design certificate from the University of Cape Town, and am a certified Inbound Specialist through the HubSpot Academy. I have 9 years of marketing and branding experience with a focus on consumer marketing, brand strategy, and insights analysis. I have 3 years of experience in the Finance and IT industry with a focus on B2B strategies.

Proficient in

Strategic MarketingProject ManagementBrand Management and PRCampaign ManagementSEOGoogle Analytics

International

Yes

Availability

Part-time or Full-time

Experience

8 years

Previous Roles

Work History

Marketing Administrator

Marketing Consultant

Marketing Strategist

Key Responsibilities in Most Recent Role

Job Title: Marketing Consultant

8 years

Plan and implement projects that support the marketing function.
Interacts directly with product managers to identify new marketing opportunities.
Prepare regular marketing activity reports and respond to questions from the sales organization.
Identify, evaluate and recommend marketing opportunities consistent with product line objectives.
Provides pre- and post-sale marketing support to distributors, OEMs and resellers.
Supports public relations through researching, writing, and editing press releases.
Oversee website development for different companies.
Designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, and lines of business, or on a company-wide campaign basis.
Manages marketing materials to establish product branding and messaging.
Create Social Media accounts and create content

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