Candidate Profile

    Roo1044

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    About

    A communications professional with extensive experience in content creation, brand strategy, and cross-functional collaboration. With a focus on data-driven insights and inclusive marketing approaches, I have managed and optimised digital communication channels to enhance brand awareness, visibility and engagement. My background includes leading strategic initiatives across global teams, building collaborative workflows, and utilising analytics to drive impactful decisions. My expertise in crafting engaging consumer focused narratives, fostering alignment across diverse audiences and channels, positions me well to contribute to all marketing communication efforts that inspire and engage. I thrive in dynamic environments where effective communication is key to success, and am passionate about supporting initiatives and innovative strategies where consumers are central to success.

    Proficient in

    Conceptualisation & CopywritingData AnalysisAdvertising & Branding
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    6 years

    Previous Roles

    3

    Work History

    Brand Marketing Strategist
    Senior Manager - Field Marketing
    Senior Social Consumer Insight Analyst

    Key Responsibilities in Most Recent Role

    Job Title: Senior Manager - Field Marketing

    6 years
    • Enterprise Marketing: Lead marketing initiatives and creation of brand collateral for all corporate events and webinars.
    • Guidelines & Best Practices: Create and establish internal best practices for all corporate events.
    • Brand Awareness: Lead, create and drive unique initiatives and strategies to assist in enhancing brand awareness, while upholding brand standards.
    • Relationship Management: Lead initiatives to foster and build relationships between marketing, brand, video and enterprise team.
    • Brand Strategies: Lead the development of marketing strategies, focusing on inclusivity and relevance throughout the consumer journey.
    • Campaign Development: Develop and execute targeted campaigns to attract prospects, drive engagement and generate leads.
    • Project Management: End-to-end logistics for all corporate events, ensuring smooth execution and impact.
    • Post Event Follow ups: Manage and implement effective strategies to assist with lead nurturing generated from corporate events.
    • Data Analysis: Compile, analyse and present performance metrics to enhance and assist with program growth and development.

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