RooCruit Candidate:
Roo1042
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About the Candidate
An experienced international business intelligence specialist with international through-the-line growth-hack marketing, General Management, COO, Chief Growth Officer and Growth management experience & optimizing sustainable profits within various industry verticals. With key performance experience as a Trend translator, Business commercial intelligence & e-commerce strategies. Development & Implementation, strategic and operational go-to-market strategies to multi- industry verticals; with franchise- & multi-vendor / omni-channel development & management experience within IT, ICT, cybersecurity, aerospace, avionics, automotive, finance, manufacturing, engineering, service, government/ political and public lobbying and retail environments.
Area of Expertise
Strategic Insights and Reporting, Commercial Management, Leadership and Direction
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
14
Current and Previous Roles:
Relevant Experience
Job Title: Global Strategic Marketing Lead
Duration: 14
Key Responsibilities: As head of global strategic marketing, duties included but not limited to Public Relations
Marketing strategies
Operations
Research
Market penetration strategies
New market development
Market intelligence reports
Communication
Events/expos
Budgets
Copywriting
Travel to attend international events to represent the group
Leading the Strategic Marketing function with a particular focus on analyzing existing markets, identifying and assessing new markets and developing and executing the group’s overall marketing and communications strategy.
Generating market intelligence, competitive intelligence, customer intelligence & data analytics, and develop value propositions.
Supporting and providing input into group strategy based on identified market trends and the competitive environment.
Gather market intelligence around macroeconomics, key end-markets, and key technologies.
Provide information to key business stakeholders on market dynamics, market trends, market size, and assess opportunities and risks to business.
Lead competitive intelligence around key competitors in each market and support business units in developing their own intelligence.
Developing a platform for sharing market intelligence across our global business and deliver the effective implementation of this platform.
Identifying new target markets for products and perform market assessments of these markets including identifying market size, key customers, competitors and technology requirements.
Supporting business units in developing business plans and entry strategies for new markets.
