Candidate Profile

Roo1035

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About

Highly capable Marketing Manager with over eight years of experience effectively managing marketing projects from conception to completion. Proven track record in product launches that increase sales and brand awareness in various African territories. Proven track record of driving brand awareness, generating leads, and increasing revenue through innovative marketing strategies. Skilled in managing cross-functional teams, fostering partnerships, and optimizing marketing performance through data-driven insights.

Proficient in

Email Marketing: PardotEmail journeysDrip campaignsOptimization: A/B testingcustomer segmentationlist segmentationClient Relationship Management

International

Yes

Availability

Part-time or Full-time

Experience

12 years

Previous Roles

Work History

Brand Marketing Manager

Marketing Manager

Senior Marketing Coordinator

Key Responsibilities in Most Recent Role

Job Title: Marketing Manager

12 years

Developing and executing multi-channel marketing campaigns to drive brand visibility and increase lead generation
Managing strategic partnerships with key industry players such as Microsoft and Five9, negotiating mutually beneficial agreements and collaborations.
Led digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns, with a focus on growing online engagement and conversions.
Managing events and trade shows, overseeing all aspects of planning, logistics, and promotion, with a strategic focus on brand exposure and customer engagement.
Managed marketing budgets effectively, optimising spending to maximise ROI and achieve cost savings
Led a team of marketing professionals in developing and executing integrated marketing campaigns to drive brand awareness and lead generation.

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