RooCruit Candidate:
Roo1033
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About the Candidate
A Sales & Marketing Professional with 14 years of B2B SaaS experience. Skilled in writing, communication, and problem-solving. Passionate about AI, automation, and content. A committed marketing generalist who thrives in dynamic environments that stays up to date with the latest technologies and trends.
Area of Expertise
Email automation, Generative AI, SEO, Copywriting, Data segmentation
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
16
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Lead
Duration: 16
Zoho to HubSpot implementation across the company.
Implementation of digital transformation to automate the sales pipeline from sales led to marketing led.
Marketing communication, planning and execution of their new SaaS tool for the energy and sustainability sector.
Development of two new website which included but was not limited to – Design, Goals, Content creation, Performance, Inbound lead creation & automation
Development of integrated marketing messaging.
Collaboration with cross-functional teams, agencies, and PR initiatives.
Design and execution of multi-channel campaigns including paid.
Leading and mentoring the Marketing department providing guidance, support, and performance feedback to help the team achieve objectives, and deliver campaigns on time and within budget.
Utilisation of data analytics and metrics to measure the effectiveness of marketing campaigns to optimise performance and make informed decisions.
Partnership collaboration for additional marketing opportunities on social and events.
Event management.
