Candidate Profile

    Roo1033

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    About

    A Sales & Marketing Professional with 14 years of B2B SaaS experience. Skilled in writing, communication, and problem-solving. Passionate about AI, automation, and content. A committed marketing generalist who thrives in dynamic environments that stays up to date with the latest technologies and trends.

    Proficient in

    Email automationGenerative AISEOCopywritingData segmentation
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    16 years

    Previous Roles

    2

    Work History

    Digital Marketing Lead
    Marketing & Sales

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Lead

    16 years
    • Zoho to HubSpot implementation across the company.
    • Implementation of digital transformation to automate the sales pipeline from sales led to marketing led.
    • Marketing communication, planning and execution of their new SaaS tool for the energy and sustainability sector.
    • Development of two new website which included but was not limited to – Design, Goals, Content creation, Performance, Inbound lead creation & automation
    • Development of integrated marketing messaging.
    • Collaboration with cross-functional teams, agencies, and PR initiatives.
    • Design and execution of multi-channel campaigns including paid.
    • Leading and mentoring the Marketing department providing guidance, support, and performance feedback to help the team achieve objectives, and deliver campaigns on time and within budget.
    • Utilisation of data analytics and metrics to measure the effectiveness of marketing campaigns to optimise performance and make informed decisions.
    • Partnership collaboration for additional marketing opportunities on social and events.
    • Event management.

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