RooCruit Candidate:
Roo1029
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About the Candidate
Experienced Marketer with a demonstrated history of working in the telecommunications, media, activations and sports betting industry. Skilled in Sales, Market Research, Trade Marketing, Marketing Strategy, and Digital Marketing. Strong marketing professional with a Digital Marketing Diploma focused in marketing from Red & Yellow School, BA Information Management & Communication degree from University of Johannesburg furthermore supported by a Sales and Marketing Diploma and Sports Management Diploma
Area of Expertise
Market Research, Trade Marketing, Marketing Strategy, and Digital Marketing
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
10
Current and Previous Roles:
Relevant Experience
Job Title: Head of Marketing/Acting CMO
Duration: 10
Key Responsibilities: Develop and deliver marketing strategies to acquire new customers whilst managing the retention of existing customers
Develop strategic customer marketing and promotional plans with appropriate customer data analytics and business intelligence
Effective delivery of integrated marketing capabilities (processes, people, standards, technology, digital expertise, customer data insights and analytics) to support the strategy
Champion the customer value proposition, experience and insights
Leadership, strategic communication, positive positioning and ongoing management and protection of the brand and online brand reputation through proactive, positive coverage and effective media relations with broadcast, digital, print and media channels
Budget Management
Trade Marketing and activations Management
Sponsorship and Ambassador Management
Digital and social media management
VIP Management
Brand execution and WSB brand custodian
Manage and coordinate all marketing, advertising and promotional staff and activities
Conduct market research to determine market requirements for brand execution
Analysis of customer research, current market conditions and competitor information
Develop and implement marketing plans and projects for new and existing products
Expand and develop marketing platforms including social media platforms
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Report on return on investment and key performance metrics
Create marketing presentations
Liaise with media and agencies
Monitor & report on competitor analysis
