I am a dynamic and results-driven creative professional with over 7 years of experience in the entertainment and media industries. I am known for building artist brands, driving high-value partnerships, and producing impactful media content spanning music, entertainment and FMCG industries. I have a proven ability to manage large-scale and complex creative projects, from constructing a bespoke recording studio to live events, negotiating record deals and leading the talent side of media and marketing campaigns. I am an innovative thinker, I have strategic foresight, and a hands-on approach to developing artists, brands and campaigns with a focus on long-term growth and success
Area of Expertise
Strategic Planning, Media Communications, Digital Strategy, Influencer/Artist/Talent Relations
Key Responsibilities: – Solicited endorsement and brand partnership deals for artist
Successfully ran multiple social campaigns on behalf of talent for large FMCG brands Co-conceptualized and executed exciting media properties and explored novel ways to bring music to market whilst generating marketing opportunities for FMCG brands
Facilitated production and administration of music IP, visual assets (graphic, video and still) and promotional content
Facilitated PR drives securing record placements on more than 30 major radio stations across South Africa
Facilitated the production and release of 52 unique records, including marketing campaigns and content strategies (underway)
Produced two sold out ensemble live shows for public audiences
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