Candidate Profile

    Roo1015

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    About

    Candidate holds a Bachelor of Arts degree, and has over 15 years of experience as a National Marketing Manager.

    Proficient in

    B2B Marketing StrategyEvent ManagementContent MarketingDigital Marketing & Analytics
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    2

    Work History

    Marketing Manager
    National Marketing & Training Manager

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Manager

    15 years
    • B2B Marketing Strategy: Led the promotion of products, solutions and services, developing strategies that increased product awareness and customer acquisition.
    • Content Marketing: Directed the creation of targeted content, including blogs, case studies, and thought leadership pieces that positioned the company as a leader in the technology space. (Across Data and Analytics; AI; QA & Testing; Software Development (Application Modernisation; DevSecOps, etc.) and Intelligent Automation. Some of the solutions in these offerings included SaaS. Key to our strategy was showcasing our expertise across these various areas.
    • Campaign Management: Designed and implemented multi-channel marketing campaigns, resulting in an increase in lead quality and conversion rates.
    • Managed the planning and execution of various in-person and virtual events, including boardroom-style and large corporate events, increasing brand visibility and partnership engagement.
    • Organized internal staff training sessions and team-building events to promote cross-functional collaboration and knowledge sharing, ensuring alignment across Business Units and fostering a deeper understanding of company offerings.
    • Successfully organized and expanded an annual charity golf day over 10 years, transforming it from a small event into a highly anticipated corporate-charity occasion, recognized for its attention to detail and meaningful impact on the community
    • Partnerships: Maintained strong relationships with partners to co-market solutions, driving an increase in joint customer engagements

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