Roo1015

Key Responsibilities: B2B Marketing Strategy: Led the promotion of products, solutions and services, developing strategies that increased product awareness and customer acquisition.

Content Marketing: Directed the creation of targeted content, including blogs, case studies, and thought leadership pieces that positioned the company as a leader in the technology space. (Across Data and Analytics; AI; QA & Testing; Software Development (Application Modernisation; DevSecOps, etc.) and Intelligent Automation. Some of the solutions in these offerings included SaaS. Key to our strategy was showcasing our expertise across these various areas.

Campaign Management: Designed and implemented multi-channel marketing campaigns, resulting in an increase in lead quality and conversion rates.

Managed the planning and execution of various in-person and virtual events, including boardroom-style and large corporate events, increasing brand visibility and partnership engagement.

Organized internal staff training sessions and team-building events to promote cross-functional collaboration and knowledge sharing, ensuring alignment across Business Units and fostering a deeper understanding of company offerings.

Successfully organized and expanded an annual charity golf day over 10 years, transforming it from a small event into a highly anticipated corporate-charity occasion, recognized for its attention to detail and meaningful impact on the community

Partnerships: Maintained strong relationships with partners to co-market solutions, driving an increase in joint customer engagements