Candidate Profile

Roo1014

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About

Dynamic and innovative Senior Marketing Manager with 20 years of experience in brand building and strategic growth. Demonstrated expertise in driving awareness and optimizing workflows to enhance team efficiency and project outcomes. Adept at leading marketing initiatives from inception through execution, with a strong track record of delivering successful results and fostering collaborative environments.

Proficient in

Project ManagementBrand Strategy & PositioningRetail and eCommerce

International

Yes

Availability

Part-time or Full-time

Experience

15 years

Previous Roles

Work History

Customer Success Manager

Head of Marketing

Marketing & Project Manager

Key Responsibilities in Most Recent Role

Job Title: Head of Marketing

15 years

Project managed and oversaw all marketing initiatives
Designed and supervised the creation of the brand positioning and awareness strategy, managing agencies and in-house teams.
Continually enhanced the digital marketing strategy, working closely with agencies to ensure all digital objectives, across all media types, are met.
Consistently reviewed the acquisition and retention funnels to ensure an optimal customer journey.
Alongside our agency, briefed, produced and launched a national radio campaign.
Regularly updating scripts and ads to create interest in the brand.
Managed the affiliate programme by building strong relationships with affiliates, communicating current promotions and identifying potential new affiliates.
Developed and implemented comprehensive OOH brand building campaigns.
Managed the overall marketing budget.
Analysed and reported on marketing performance and customer behaviour, sharing the findings with the shareholders and Managing Director.
Built, grew and mentored the marketing team.
Monitored competitor activities, to maintain our position within the industry and benchmarked our performance

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