RooCruit Candidate:
Roo1011
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About the Candidate
23 Years’ experience in local, international and global markets Ecommerce, Retail, FMCG and Fintech. Launched over 100 start-up companies in several industries successfully in SA through my network of Ecommerce channels in SA
Area of Expertise
Social Media Analytic s & Campaign Managing, Content Planning, Marketing data Trend Analyst
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
23
Current and Previous Roles:
Relevant Experience
Job Title: Chief Marketing Officer
Duration: 23
Key Responsibilities: Instrumental in developing and implementing marketing strategies that are customer focused to increase brand awareness and drive customer acquisition using CRM Platforms.
Overlook the optimization of the eCommerce Channels which key functions of performance, e- commerce, and e-merchandising as well as personalization and retention activities.
Monitor the CRM and SEO into customer insights to increase conversion & average basket size. Done this with online and in app platforms and working with restaurant retail app teams.
Expert in Performance marketing, Google analytics Google adwords, and 3D social media experience.
Creation of digital marketing campaigns, for email, social media such as TikTok in addition to ecommerce.
Well experienced in older Advertising mediums which include Print, TV and Radio.
Expert Analyzer of campaign performances.
Created innovative strategies to meet performance goals throughout various campaigns.
Expert in developing digital campaigns that increase customer engagement, inform, educate, and motivate to drive sale of purchase.
Campaigns that retain customer retention.
Trial runs of various campaigns to ultimately find what works that can improve quality of digital activities.
