Candidate Profile

Roo1011

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About

23 Years’ experience in local, international and global markets Ecommerce, Retail, FMCG and Fintech. Launched over 100 start-up companies in several industries successfully in SA through my network of Ecommerce channels in SA

Proficient in

Social Media Analytic s & Campaign ManagingContent PlanningMarketing data Trend Analyst

International

Yes

Availability

Part-time or Full-time

Experience

23 years

Previous Roles

Work History

Chief Marketing Officer

Export Fashion Director

Sales Marketing Director

Key Responsibilities in Most Recent Role

Job Title: Chief Marketing Officer

23 years

Instrumental in developing and implementing marketing strategies that are customer focused to increase brand awareness and drive customer acquisition using CRM Platforms.
Overlook the optimization of the eCommerce Channels which key functions of performance, e- commerce, and e-merchandising as well as personalization and retention activities.
Monitor the CRM and SEO into customer insights to increase conversion & average basket size. Done this with online and in app platforms and working with restaurant retail app teams.
Expert in Performance marketing, Google analytics Google adwords, and 3D social media experience.
Creation of digital marketing campaigns, for email, social media such as TikTok in addition to ecommerce.
Well experienced in older Advertising mediums which include Print, TV and Radio.
Expert Analyzer of campaign performances.
Created innovative strategies to meet performance goals throughout various campaigns.
Expert in developing digital campaigns that increase customer engagement, inform, educate, and motivate to drive sale of purchase.
Campaigns that retain customer retention.
Trial runs of various campaigns to ultimately find what works that can improve quality of digital activities.

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