RooCruit

RooCruit Candidate:

Roo1010

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About the Candidate

Experienced Digital Marketing Professional with 8-9 years of proven success in developing and executing impactful digital strategies across diverse industries. Adept at driving brand visibility, lead generation, and revenue growth through expert utilization of platforms like Google Ads, LinkedIn Ads, social media & email marketing, and SEO. Accomplished in managing multi-channel campaigns and leveraging datadriven insights to optimize performance. A collaborative leader with a strong track record of fostering cross-functional partnerships to deliver exceptional results. Committed to staying ahead of industry trends and emerging technologies to ensure cutting-edge approaches and maximize ROI.

Area of Expertise

Digital Strategy Development, Data Analysis and Interpretation, Search Engine Optimization (SEO)

Experience & Availability

International Experience:

Yes

Availability:

10, 20 or 40 hours a week

Years Experience:

10

Current and Previous Roles:

Relevant Experience

Job Title: Paid Media Specialist/Account Manager

Duration: 10

Key Responsibilities: Managed and executed paid media campaigns across diverse platforms, including Google Ads, LinkedIn Ads, Meta Ads, Twitter Ads, Feathr Remarketing, Hubspot, and other relevant platforms, to drive brand visibility, lead generation, and conversions.

Managed a diverse portfolio of client accounts, serving as the primary point of contact and building strong, trust-based relationships, leading to a 86% client retention rate.

Conducted comprehensive keyword research and competitive analysis to drive targeted traffic and improved ad performance, resulting in a 29% increase in click-through rates (CTR) across campaigns within in 3 months.

Developed data-driven campaign strategies aligned with client objectives, resulting in a 30% increase in lead generation and a 23% boost in revenue for B2B and B2C clients in the storage/property industry.

Regularly monitored campaign performance, utilizing advanced analytics tools such as Google Analytics and custom dashboards, and provided insightful reporting to clients, facilitating informed decision-making.

Leveraged A/B testing methodologies to optimize ad creatives, landing pages, and targeting parameters, contributing to a 25% increase in conversion rates and improved overall campaign efficiency.

Managed budgets, pacing, and allocation across multiple campaigns, achieving optimal resource distribution and ensuring client budgets were maximized for optimal results.

Collaborated cross-functionally with design, content, and development teams to ensure cohesive execution of integrated marketing campaigns, resulting in enhanced brand consistency and user experience.

Led client presentations and strategic discussions, showcasing campaign performance, key achievements, and outlining tailored recommendations for future growth, contributing to a 95% satisfaction rating.

Stayed up-to-date with industry trends, algorithm changes, and emerging technologies, proactively incorporating best practices and innovative strategies to drive continuous improvement and campaign success.

Utilized audience segmentation and retargeting strategies to engage potential customers at different stages of the buyer’s journey, resulting in increased engagement and lead conversion rates.

Implemented and managed conversion tracking using Google Tag Manager, ensuring accurate measurement of campaign success and alignment with client goals.

Managed multiple client accounts simultaneously, maintaining a high level of organization, attention to detail, and effective prioritization to deliver exceptional results.

Conducted client presentations to showcase campaign performance, highlight key achievements, and outline strategic recommendations for future growth.

Facilitated ChatGPT & Metaverse Ads Training

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