Candidate Profile

    Roo0996

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    About

    A creative and analytical performance growth marketer. Over 10 years experience in digital marketing, with a focus on paid media and paid social advertising, data analysis, digital strategy, consultation and content optimisation.

    Proficient in

    Paid MediaSEM StrategyTeam Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Digital Marketing Director
    Paid Media Manager
    Paid Media Specialist and Digital Consultant

    Key Responsibilities in Most Recent Role

    Job Title: Paid Media Specialist and Digital Consultant

    10 years
    • Onboarding digital clients in partnership with digital agencies.
    • Elicit requirements (targeting, goals and assets) in order to set up targeted paid media campaigns across Google Ads, Meta, LinkedIn.
    • Direct client communication to align on strategy and suggest ways to optimize accounts and improve performance
    • Liaise with creative teams to achieve client objectives (designers, video editors, social media managers, copywriters)
    • Initiate Shopping campaigns across Meta & Google Ads by connecting product catalogues, assisting with tracking implementation and optimising feeds.
    • Attend training sessions for ecommerce upskilling and paid media related workshops
    • Generate monthly paid media reports incorporating analytics data with insights and recommendations.

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