Key Responsibilities: Oversee Digital Process flows throughout the company.
All monthly social media branded content strategies
Manage, monitor, track, and evaluate campaign performance analytics all SEO, social media and PPC campaigns
Optimize the website for SEO – preparing the website based on the May Google Core Updates
Perform keyword research, trends and topic research for the website content and PPC.
Implement new digital strategies over all digital platforms.
Digital Marketing strategies
Project Management for best interest of the brand and not the hired marketing company.
Analyze competitors’ websites and strategies using SEMrush platform. This includes backlink strategies, SEO rankings and domains campaigns
Monthly and board reports for website, PR presence and social media.
Build code for technical SEO and work closely with developers to implement this code.
Set up and manage all digital tracking and remarketing.
Develop digital briefs
I use my ability to code in HTML and CSS in order to support development updates on the website.
Mentor content team on SEO support for the best focused implementation on content.
Identify areas of errors and offer solutions for improvement. I will manage and often lead these solutions for Digital.
Work with stats and data to draw all strategies and focused digital changes.
Teams I work closely with content team, social media team, sigital team, development team and brand management.