Candidate Profile

    Roo0984

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    About

    I have a comprehensive background in ICT marketing, sales, and sales support, offering over two decades of experience in fostering relationships and leading teams. I excel in translating market insights into effective strategies, with a proven track record in driving marketing initiatives and supporting sales performance across African markets. Exceptional writing skills and strong presentation and verbal communication abilities support my passion of combining creative problem-solving with organisational goals to execute marketing plans and campaigns that resonate with diverse audiences. My passion for supporting personal growth is underpinned by a neuroscience coaching qualification and I relish the opportunity to coach individuals and teams, to speak at women’s empowerment events, and to guide alignment towards a purposeful approach to achieving business and personal objectives.

    Proficient in

    Proposal & Bid ManagementRisk Management & ComplianceMarket Research & AnalysisBudget ManagementStrategy Formulation & ExecutionBusiness & Creative WritingClient Relationship ManagementStrategic Business DevelopmentMarketing Leadership
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    20 years

    Previous Roles

    3

    Work History

    General Manager – Enterprise Segment Marketing
    General Manager – Sales Engagement
    Marketing Executive

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Executive

    20 years
    • Spearheaded the formation of standardised HR, Sales Operations, and internal communication policies for a newly formed company from two acquisitions.
    • Developed a comprehensive marketing and digital strategy to phase out existing brands and re-launch a unified brand across seven African countries.
    • Managed all aspects of the brand refresh, including office renovations, brand manual creation, marketing materials development, content writing, launch events, social media setup, website design and copywriting, and sales campaign support.
    • Led the market research, client persona development, and product collateral creation, ensuring targeted messaging across diverse African markets.
    • Championed new product launches in each region, collaborating with the product development team to craft compelling presentations and brochures.
    • Oversaw ongoing regional marketing activities after a successful brand launch across seven African countries.
    • Elected to the Social and Ethics Committee, providing quarterly reports to the Board.

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