About the Candidate
A growth-focused leader who successfully enables full business potential through digital marketing, analytics, and data-driven decisions. Expert at leading digital data analysis with data from various sources to provide consumer insight and support the strategic planning process. Recognised for promoting effective governance and positive change that improved operational efficiency, business performance, and product awareness. Adept at managing highly complex projects from inception to completion, delivering projects within agreed timeframe and specification.
Area of Expertise
Digital Marketing Analytics, Conversion Rate Optimisation, Behavioural Economics
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
8
Current and Previous Roles:
Relevant Experience
Job Title: Head of Strategy & Product Development
Duration: 8
Key Responsibilities: Steering the company with a strategic vision for innovation in car care, my role as Founder and Head of Strategy & Product Development has been to disrupt the traditional service model.
Our mission is to enhance affordability, convenience, and transparency for car owners and mechanics alike.
Leveraging expertise in customer engagement and business innovation, this journey has created significant value for clients and service providers.
Led product enhancements, driving a 95% increase in closed bookings yearly.
Developed new subscription-based products, transitioning the business model to a monthly recurring revenue (MRR) model.
Spearheaded the development of internal processes, achieving operational time efficiencies of over 70%.
