Candidate Profile

    Roo0979

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    About

    Experienced marketing and campaign management professional with over 7 years of expertise in leading comprehensive content, email, digital, B2B, and B2C integrated marketing campaigns. Demonstrated success in collaborating with renowned South African brands and global industry leaders, currently excelling as a Paid Media Specialist. Proficient in paid media, content creation, market research, and campaign analytics, driving impactful marketing initiatives. Committed to continuous learning, with recent training in data science, analytics, and programming languages, staying at the forefront of industry trends. Adept at fostering positive stakeholder relationships, managing end-to-end campaign procedures, and ensuring financial accountability within budgets.

    Proficient in

    Content ManagementCampaign ManagementMultichannel Expertise: paid mediaCRMwebsiteand social platforms
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    7 years

    Previous Roles

    3

    Work History

    Campaign Manager - Lead Generation Specialist
    Campaigns & Content Specialist
    Paid Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Paid Media Specialist

    7 years
    • Strategizing: Develop high-level media strategies, focusing on innovative approaches to maximise campaign performance and meet client objective.
    • Implementing Campaigns: Execution of digital marketing campaigns, including paid, search, display, video and social media channels.
    • Campaign Management: Handle the day-to-day management of multiple digital marketing campaigns ensuring they align with clients goals.
    • Leveraging Research: Utilise historical and competitor research to develop, launch and refine strategies and tactics across platforms like Meta.
    • Optimizing Campaigns: Be responsible for tracking, optimizing and reporting on paid media campaigns across multiple clients, constantly seeking ways to improve results.
    • Evaluating KPIs: Define, measure and evaluate relevant KPIs to ensure the success and ROI of each campaign, making data-driven decisions for optimization.
    • Reporting: Provide detailed reporting on all client accounts, offering insights and recommendations for future campaigns

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