Marketing Strategy: The development of the digital and social media marketing strategy for six key brands
Aligning strategy to ensure commercial and brand equity outcomes.
Social Media: Managing and curating thes Instagram and Facebook profiles.
Drawing up planning documents and strategy, sourcing imagery, writing copy, briefing the design team and scheduling posting.
Design: Managing the in-house design team, as well as external agencies in creating digital creative, as well as general advertising material.
Content: Designing content plans for the brand and arranging external creatives (photographers, designers, stylists, recipe developers, etc.) to fulfil the needs of the brands.
Community Management: Maintaining and responding to all interaction from the public on social media and other diverse platforms
Media Buying: Devise a short-, mid- and long-term strategy for digital marketing spend.
Managing budgets and running decisive paid campaigns.
Creative: Writing and editing copy and directing design to fit various media platforms – both below and above the line marketing for all brands. The platforms include: print, TV and digital.
Make all copy SEO compliant.
Sales: Formulate comprehensive strategies for direct-to-consumer and third-party e-commerce operations, as well as digital media placements, leveraging consumer insights and marketing strategies within the company’s environment.
Influencer Campaigns: Identifying nano, micro and macro influencers for tailor-made and brand specific campaigns.
Research & Reporting: Researching ever-changing trends and developments in media and reporting on brand performances on a monthly basis.