Candidate Profile

    Roo0973

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    About

    With 15 years of experience as a Digital Performance Marketing expert, I am passionate about leveraging data to ensure ROI and drive business growth. My expertise lies in analysing trends, reporting insights, and discovering opportunities for expansion. I thrive on aligning with various stakeholders to achieve business KPIs and foster long-term success through strategic online channel management.

    Proficient in

    Project ManagementLeadership PerformanceMarketingMeasurement & ReportingAd Ops / Campaign ManagementProgrammatic AdvertisingMedia PlanningSearch Engine OptimizationAffiliate Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    3

    Work History

    Digital Consultant
    Performance & Measurement Lead
    Senior Digital Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: Senior Digital Marketing Manager

    15 years
    • Drive customer acquisition and retention through high-growth media channels, utilising data to identify growth opportunities.
    • Analyse platform data to optimise current campaigns, improving efficiencies and meeting performance goals.
    • Develop and implement strategies across PPC, Display, Affiliates, Paid Social, and DM, managing digital acquisition budgets.
    • Oversee campaign performance to ensure business objectives are met, identifying new growth strategies and channels.
    • Ensure compliance with digital channel policies, managing relationships with digital and affiliate marketing agencies and partners.

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