RooCruit Candidate:
Roo0971
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About the Candidate
Digital Marketing Specialist with 9 years of experience in running and implementing digital marketing strategies and campaigns to increase awareness and drive conversions for B2C and B2B on a global scale. Analytical thinking, focused on quality and cost control. Passionate about the work I do and motivated by achieving ambitious goals.
Area of Expertise
Paid media planning, Social Media strategy, Data analytics
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: Data Analyst
Duration: 6
Key Responsibilities: Paid media standardization: started a paid media process implementation in two businesses, with the goal of extending it to the whole business. The paid media process will ensure that the budget is spent efficiently on the best performing channels.
Reporting optimization: the team used Excel files for reporting. I have developed a Tableau dashboard that replaced the excel files, helping the team save around 3 hours/week that were spent on reporting on a weekly basis.
UTM standardization: created and implemented an UTM generator that is used in the paid media team, to ensure better tracking and reporting.
Web Analytics: leveraged web analytics to understand user behavior and trends, providing actionable insights for conversion rate optimization through AB testing.
SFDC analytics: developed and implemented data-driven tactics to effectively move leads through the funnel, increasing conversion rates (ABM campaigns for existing customers in MQL status).
