Candidate Profile

    Roo0969

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    About

    I am an accomplished senior marketing manager adept at orchestrating strategic, creative campaigns with significant commercial impact. My unique blend of big-picture thinking and meticulous attention to detail has enabled me to build a 15-year track record of innovative precise execution resulting in successful campaigns for premium brands across various contexts.

    Proficient in

    Marketing Strategy Formulation & ImplementationMarketing ManagementCommercial PlanningB2B & B2C Marketing
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    4

    Work History

    B2B Marketing Manager
    Customer Experience & Digital Manager
    Head of Marketing
    Senior Marketing Specialis

    Key Responsibilities in Most Recent Role

    Job Title: Head of Marketing

    15 years
    • Lead and manage 6 direct reports – 3 Product Marketing Specialists, 1 Digital Specialist, 1 Senior Designer, 1 Marketing Assistant
    • Employee enhancement and empowerment — build trust, manage priorities, optimize productivity, identify performance and learning opportunities
    • Write and manage implementation of corporate brand and communications strategy, with overarching approach to span all business units
    • Develop strategy considering market data, opportunities and target audience to demonstrate value of products; build brand and product awareness; build customer relationships and loyalty; drive customer acquisition; gain market share; launch products; generate revenue.
    • Develop and implement plans for New Product Introductions / launches for distributors, retailers (omni-channel and e-commerce) and end users.
    • Design seasonal product-focused and sales-driven marketing tactics to align with inventory, pricing and priorities, for B2C and B2B audiences.
    • Leverage digital ecosystem including website, social media, email and digital paid media to achieve campaign targets.
    • Ensure customer journey across digital touch points flows seamlessly and towards objectives.
    • Develop and plan marketing launch of direct-to-consumer e-commerce offering, supporting a new strategic business direction for the subsidiary.
    • Brief and manage media agencies for ATL and BTL.
    • Assess paid media results against targets and optimize.

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