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Experienced in Strategic Marketing, Social Media Marketing, and Campaign Marketing with 6 years of dedicated practice. I excel in creativity, meticulous attention to detail, and thrive in high-pressure environments. My journey in marketing includes successfully establishing a real estate development brand from inception to market leadership, demonstrating a hands-on approach from strategic planning through to product launch and execution.
Campaign Design, Creative Design, Project Management Skills, Market Adaptability
Key Responsibilities: Continued Professional Development — Advanced from entry-level Marketing Officer to Marketing Manager within six years, demonstrating strong performance and achievement of key milestones
Expanded Responsibilities to include Social Media Manager and Campaign Manager roles, contributing to comprehensive digital marketing strategies and campaign executions.
Strategic Marketing: Developed and executed targeted strategies to drive product visibility and market penetration.
Digital Marketing Expertise: Managed B2B marketing campaigns and Google Ads/AdWords to optimize organic and paid reach.
Managed SEO across all advertising platforms
Product Development Collaboration: Developed proficiency in interior design and staging of development properties, collaborating closely with architects and industry experts to optimize product appeal and market positioning
Client Relationship Management: Cultivated relationships with potential and existing clients to foster satisfaction and retention.
Creative Direction: Designed, executed and led campaign and social media creative design initiatives, aligning with brand identity and market trends.
Campaign Management: Planned, executed, and analyzed bi — monthly and monthly SMM campaigns to maximize effectiveness and ROI .
Marketing Analytics: Generated and interpreted reports to inform strategic decisions and optimize marketing efforts.
Market Analysis: Conducted competitor, target market, and pricing analyses to identify opportunities and refine strategies for 6 projects.
Budget Oversight: Managed marketing budgets effectively, ensuring cost efficiency and resource allocation.
Team Leadership and Training: Mentored and trained 3 marketing associates and sales agents to enhance team performance.
Property Showcase Management: Oversaw design, procurement, and staging of 5 show houses and apartments to drive sales, resulting in 3 sold out launches
Website Design and Management: Although I did not build pour websites, I designed and served as copywriter for all our development websites as well as main company website