I am a creative copywriter on a lifelong mission to make people say, “Did you see that new billboard – pretty funny, right?” But for now, I spend my days crafting copy that is clear, informative and written by an actual human. In the five years that I’ve been doing this thing, I’ve worked across both digital and traditional mediums, from print, to TV, to web
Key Responsibilities: As part of a dynamic team of creatives, I collaborated with my team to conceptualise and develop disruptive, creative solutions to clients’ requests.
I developed copy that was succinct, accessible and carried the tone of the respective project/campaign/brand
On top of this, I was responsible for mentoring junior copywriters by advising not only their writing ability but their critical and creative thinking ability as well
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