RooCruit Candidate:
Roo0936
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About the Candidate
With over a decade of experience as a Digital & Marketing Manager, I possess a comprehensive skill set that spans the entire digital marketing landscape. My core strengths lie in B2B marketing, brand development, and sales growth, demonstrated by my impressive track record of achieving substantial year-over-year increases in both leads and website traffic. I excel in team leadership and development, successfully managing global and small-scale teams. My approach is firmly rooted in data-driven marketing strategies, ensuring that decisions are based on sound analytics. Additionally, my technical proficiency includes expertise in various advertising platforms, social media management tools, email marketing platforms, SEO tools, content management systems, design software, and project management tools. My diverse skill set and extensive experience make me a seasoned digital marketing professional capable of driving success in any industry.
Area of Expertise
Digital Marketing Strategy, B2B Marketing, Brand Development & Management, Sales Growth & Traffic Enhancement, Team Leadership & Development, Data-Driven Marketing, Online Marketing Management
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
15
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Manager
Duration: 15
Key Responsibilities: Managing a global team responsible for all digital marketing focused on B2B in the US.
Built a high-performance marketing team from scratch within 5 months, establishing all departmental processes and defining roles and relevant KPIs.
Achieved a 20% YOY increase in leads and website traffic.
Comprehensive Digital Strategy & Execution: Developed and implemented a comprehensive digital marketing strategy focused on SMEs and corporate clients, significantly boosting lead generation and customer acquisition.
Content Leadership & Thought Leadership: Established a content-driven approach that positioned the company as a thought leader, enhancing brand visibility and authority in the US Accounting & Tax industry.
Developed a content plan that focused on the creation of high-quality, informative blog posts, videos, and infographics that addressed the pain points of the target audience and showcased the company’s expertise.
Focused on YouTube and TikTok, growing YouTube viewership from 1,000 to over 8,000 monthly in 14 months.
Social Media Engagement: Developed, managed, and continued to grow the company’s social media presence on platforms like LinkedIn, sharing engaging content, industry insights, and client success stories.
Email Marketing: Launched segmented email marketing campaigns and a successful drip campaign to nurture leads.
Analytics and Reporting: Monitored campaign performance using Google Analytics, providing regular reports with KPIs such as lead generation, website traffic, and conversion rates, along with actionable insights for continuous improvement.
Conversion Rate Optimization (CRO): Implemented A/B testing and usability studies to enhance the user experience on the website and landing pages, ultimately increasing conversion rates.
Budget & Technology Management: Managed marketing budgets and technology stacks, aligning resources with growth targets and enhancing operational efficiency.
