Candidate Profile

    Roo0920

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    About

    In my esteemed media career, I’ve had the honor of collaborating with renowned brands and clients, an experience that has empowered me to deploy, experiment, and innovate across digital platforms. This journey has afforded me the opportunity to work alongside diverse industry specialists, leverage third-party partnerships, and explore a myriad of tools and systems, enriching my creative instincts and inquisitive nature. My expertise extends to foreseeing growth, identifying opportunities, and navigating challenges on a broad digital scale, honed through managing high-level clientele with clear KPIs and objectives. At Flume Digital & PR, I’ve established a reputation in performance marketing, where I lead in acquisition-focused strategies, complemented by our team’s diverse skill set in other essential digital marketing services.

    Proficient in

    Project ManagementPPCAd Operations
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Digital Media Specialist & Ad Operations Manager
    PPC/ Paid Search/Social Media Specialist - Snr Digital Media Buyer
    Snr Digital Paid Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Digital Media Specialist & Ad Operations Manager

    8 years
    • In my role, I oversee the development, execution, and success of all digital paid media campaigns, orchestrating comprehensive strategies and managing media planning and buying across diverse digital platforms.
    • My specialization lies in crafting performance-driven campaigns aimed at bolstering sales, e-commerce targets, and overarching business objectives.
    • On a daily basis, I navigate and optimize high-level campaigns and strategies across prominent ad publishers, including but not limited to Google (Search, Display, YouTube Programmatic), Meta (Facebook & Instagram Business Ads), Microsoft (Bing/Verizon/Yahoo/Gemini Ads), Twitter Ads, Pinterest, and Linkedin Business Marketing.
    • This encompasses a broad spectrum of marketing channels, tailored to meet the unique objectives of each client and campaign.
    • I adeptly handle campaigns of varying budgets, meticulously optimizing to meet and exceed daily, weekly, and monthly KPI objectives. These objectives are diverse and tailored to the specific goals of each client, with a strong emphasis on performance metrics and lead generation.
    • Furthermore, my responsibilities extend to client management and communication, involving high-level reporting, analytics interpretation, presentations, upsells, and innovative strategies to continuously drive success and exceed expectations.

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