Candidate Profile

    Roo0891

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    About

    Esti is currently applying for this role as she believes that she is capable of not only owning this role with her current skills and competencies but that her previous agency and corporate experience has afforded her the knowledge, business acumen and context to the business to effectively deliver on interpreting, customising and executing the business strategy and projects to ensure sustainable growth and stability in a team in the years to come..

    Proficient in

    Marketing & Business strategySales & Client serviceClient and supplier networkingPerformance managementProject Management (Agile)Large scale digital communicationContract negotiationLeadership & Team managementFinance & Budget ManagementClient ExperienceResearch & Insights
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Client Experience Specialist
    Digital Marketing Manager
    Digital Project Manager

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Manager

    8 years
    • Deliver on the execution of the marketing strategy
    • Develop and maintain/manage digital marketing campaigns
    • Formulate and implement plans to drive online traffic to the company’s Africa websites
    • Manage online brand and product campaigns to raise brand awareness
    • Manage and maintain the websites and social media pages
    • Planning and budgetary control of all digital marketing
    • Measuring and reporting on the performance of all digital marketing campaigns
    • Manage creative process including copywriting and translations, where applicable, for all digital marketing activities
    • Conduct market research to gather consumer insights, habits and trends
    • Liaise with external suppliers to execute promotional events and campaigns
    • Assist in analysing marketing data (i.e. campaign results, conversion rates, traffic) to help shape future marketing strategies
    • Ad hoc duties and involvement in projects as required
    • Ad hoc design work for campaigns

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