Esti is currently applying for this role as she believes that she is capable of not only owning this role with her current skills and competencies but that her previous agency and corporate experience has afforded her the knowledge, business acumen and context to the business to effectively deliver on interpreting, customising and executing the business strategy and projects to ensure sustainable growth and stability in a team in the years to come..
Area of Expertise
Marketing & Business strategy, Sales & Client service, Client and supplier networking, Performance management, Project Management (Agile), Large scale digital communication, Contract negotiation, Leadership & Team management, Finance & Budget Management, Client Experience, Research & Insights
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
8
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Manager
Duration: 8
Key Responsibilities: Deliver on the execution of the marketing strategy
Develop and maintain/manage digital marketing campaigns
Formulate and implement plans to drive online traffic to the company’s Africa websites
Manage online brand and product campaigns to raise brand awareness
Manage and maintain the websites and social media pages
Planning and budgetary control of all digital marketing
Measuring and reporting on the performance of all digital marketing campaigns
Manage creative process including copywriting and translations, where applicable, for all digital marketing activities
Conduct market research to gather consumer insights, habits and trends
Liaise with external suppliers to execute promotional events and campaigns
Assist in analysing marketing data (i.e. campaign results, conversion rates, traffic) to help shape future marketing strategies
Ad hoc duties and involvement in projects as required
Ad hoc design work for campaigns
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