Candidate Profile

    Roo0867

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    About

    I am an expert in digital marketing strategies with a focus on Media and Performance and have more than ten years of experience in the online media industry. My expertise spans several platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft Ads, and Programmatic.

    Proficient in

    PPCGoogle AdsGoogle AnalyticsGoogle Tag ManagerE-mail marketing and SEO
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    11 years

    Previous Roles

    3

    Work History

    Marketing Manager - B2B Leads
    Performance Specialist (PPC)
    PPC Manager

    Key Responsibilities in Most Recent Role

    Job Title: PPC Manager

    11 years
    • Plan and form effective paid search strategies.
    • Run and optimize different PPC (Pay per click) campaigns.
    • Manage ad accounts on multiple platforms like Google Ads, Bing, etc.
    • Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
    • Plan budget and monitor bids to increase better ROI.
    • Track KPIs to evaluate performance and pinpoint issues.
    • Deliver reports for administration and management.
    • Sustain partnerships with PPC vendors and ad platforms.
    • Manage and train the team, project development, timelines, and results to meet client goals

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