Candidate Profile

Roo0866

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About

Deep experience in creating, optimizing and managing Google Ads, Facebook Ads, App Campaigns, price comparison and retargeting tools. Experience with B2B and B2C brands, MQL generation, app downloads, user engagement and retention campaigns. Strong knowledge in Google Tag Manager, Firebase, GA4F, Google Analytics, Google Optimize, Hubspot, Take Blip, among others. Team management, ability to train professionals and dynamism to work integrated with other areas complement my profile.

Proficient in

Media BuyerExperience with B2B and B2C brandsMQL generationapp downloadsuser engagement and retention campaigns. Strong knowledge in Google Tag ManagerFirebaseGA4FGoogle AnalyticsGoogle OptimizeHubspotTake Blipamong others.

International

Yes

Availability

Part-time or Full-time

Experience

10 years

Previous Roles

Work History

Head of Performance Marketing

Media Coordinator

Senior Media Analyst

Key Responsibilities in Most Recent Role

Job Title: Head of Performance Marketing

10 years

Management of performance ad campaigns for the B2B and B2C categories of a SaaS product in the logistics segment.
Definition of Google App Campaign strategies, data integration with Firebase focused on messaging and better use of the user base.
On the B2B front, strong focus on qualified lead acquisition campaigns through a mixed media portfolio, coordinating actions at the top, middle and bottom of the funnel and direct interface with the operations team to monitor results.
I work in collaboration with creative, ops, inbound, tech, product, sales and customer success teams.
Main performance tools: Google Analytics, Google Ads, Facebook Ads, Linkedin Ads, Take Blip, Firebase, Hubspot, Programmatic Media, GTM, Google Data Studio, among others.

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