Candidate Profile

Roo0864

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About

Throughout my career, I have curated my skills in recognizing patterns, seizing opportunities, and effectively guiding businesses towards success and growth through collaborative efforts and intelligence-led strategies and executions. Problem-solving is at the core of what I do, and I thrive on challenging myself to constantly push boundaries and excel.

Proficient in

Marketing and Digital MarketingStrategyMediaSEOContent & SEO

International

Yes

Availability

Part-time or Full-time

Experience

12 years

Previous Roles

Work History

Digital Strategic Lead

Head of Marketing and Business Unit Director

Head of Marketing: Africa

Key Responsibilities in Most Recent Role

Job Title: Head of Marketing: Africa

12 years

Reporting directly to the global CEO
Developing marketing and sales strategies
Managing a diverse team of marketers covering design, SEO, social media, photography, and events
Overseeing media production
Handling financial reporting and ROI analysis
Implementing and managing systems
Coordinating Africa and global events
Successfully established higher-output marketing and digital marketing division with content production, SEO, design and film internally.
Established strategy performance and grew return on investment by 1200% in onboard of new retail clients.
Established public relations relationships with brand ambassadors, and metrics for success allowing the brand to engage in a measured and informed manner, only engaging with influencers and celebrities that drove brand value and return.
Developed and created brand Bible, and set up media contracts, handled media negotiations and introduced new media channels i.e., Programmatic, Direct Media buys and OOH

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