Roo0857

Key Responsibilities: Works with regional Brand VP and affiliate GM to set challenging yet attainable brand sales and profit goals for the brand.

Conducts P&L analysis.

Is accountable for reaching the key brand rankings and market share objectives.

Develops marketing and sales strategies to maximize sell-through according to market demand.

Defines the Brand Go-to-Market strategy (Inc. commercial plan and sales targets), across all channels and monitors KPIs

Defines virtual selling strategy and activities, in collaboration with other stakeholders (online, owned media, Commercial team)

Understands competitive landscape and trends in markets and competition, customers, categories, products, prices, and channels to identify opportunities for growth and profit enhancement.

Is accountable to provide the demand planning team with complete and accurate signals, operating with a sell-through vs. sell-in mindset.

Monitors implementation of brand identity tools (E.g., merchandising guidelines, media positioning, catalogue advertising, product assortment, sales staffing, and store/site selection

Leads the Product, Consumer and Trade Marketing activities across all channels, providing guidance and decision when needed.

Leads collaboration between brand team, commercial sales team and digital commerce and marketing team to deliver the brand strategy.

Ensures the integration of the extended team (Paid, Owned and Earned Media, CRM and Brand.com)

Ensures sharing and leveraging of insights and best practices, in collaboration with corporate teams, for data powered decision making.

Collaborates with GM and Regional Brand VP to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand activities.

Collaborates with Supply Chain Leads to deliver excellence in Service, reducing returns and sustainability projects.

Drives employee’s growth and development, providing leadership, guidance, and management.

Works with regional Brand VP and affiliate GM to set challenging yet attainable brand sales and profit goals for the brand.

Conducts P&L analysis. Is accountable for reaching the key brand rankings and market share objectives Develops marketing and sales strategies to maximize sell-through according to market demand

Defines the Brand Go-to-Market strategy (Inc. commercial plan and sales targets), across all channels and monitors KPIs