RooCruit Candidate:
Roo0826
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About the Candidate
I am a bilingual Paid Media Manager with 3.5+ years of experience in PPC & Paid Social campaign management, mostly on Meta and Google Ads (Search, Display, Shopping, Performance Max, Video), but also LinkedIn, TikTok and Microsoft Ads. I’ve strategized and executed campaigns for E-commerce and local businesses, while handling various tasks such as market research, ad copy creation, account audits, briefing ads & emails, reporting and client communication, and budget management. Looking forward, I want to keep developing myself by leading bigger projects and working with better teams.
Area of Expertise
Copywriting, A/B Tests, GA4, Keyword Research, Quick Learner, Self-Taught, Strategic Thinking, Data-Driven, Brand Awareness, Conversion Tracking
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: ECommerce Marketing Manager
Duration: 4
Key Responsibilities: Set up, manage, analyze and scale campaigns, always optimizing to improve KPIs and drive customer acquisition to support our clients’ growth
Manage monthly advertising & email projects, prioritizing workload of marketing & creative departments to complete tasks within the deadlines
Improving internal processes & tech stack, including: Slack, Notion, Klaviyo, Google Analytics 4, Google Tag Manager, Google Ads Editor, and Shopify. Includes building our data dashboard to provide stakeholders with 24/7 live data
Work with cross-functional teams to create compelling ads, stratify data to build A/B tests, find high-value audience segmentations and create new action plans
Manage client relationships and expectations as the point of contact for daily communication, building agendas & participating on monthly reporting calls
Track & analyze performance, troubleshooting issues: i.e., a Shopify GA4 integration restructuring that reduced data discrepancy by 78%
