Candidate Profile

    Roo0826

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    About

    I am a bilingual Paid Media Manager with 3.5+ years of experience in PPC & Paid Social campaign management, mostly on Meta and Google Ads (Search, Display, Shopping, Performance Max, Video), but also LinkedIn, TikTok and Microsoft Ads. I’ve strategized and executed campaigns for E-commerce and local businesses, while handling various tasks such as market research, ad copy creation, account audits, briefing ads & emails, reporting and client communication, and budget management. Looking forward, I want to keep developing myself by leading bigger projects and working with better teams.

    Proficient in

    CopywritingA/B TestsGA4Keyword ResearchQuick LearnerSelf-TaughtStrategic ThinkingData-DrivenBrand AwarenessConversion Tracking
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    4 years

    Previous Roles

    2

    Work History

    Digital Marketing Specialist
    ECommerce Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: ECommerce Marketing Manager

    4 years
    • Set up, manage, analyze and scale campaigns, always optimizing to improve KPIs and drive customer acquisition to support our clients’ growth
    • Manage monthly advertising & email projects, prioritizing workload of marketing & creative departments to complete tasks within the deadlines
    • Improving internal processes & tech stack, including: Slack, Notion, Klaviyo, Google Analytics 4, Google Tag Manager, Google Ads Editor, and Shopify. Includes building our data dashboard to provide stakeholders with 24/7 live data
    • Work with cross-functional teams to create compelling ads, stratify data to build A/B tests, find high-value audience segmentations and create new action plans
    • Manage client relationships and expectations as the point of contact for daily communication, building agendas & participating on monthly reporting calls
    • Track & analyze performance, troubleshooting issues: i.e., a Shopify <> GA4 integration restructuring that reduced data discrepancy by 78%

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