Seasoned Media Buyer with a career spanning over 10 years.
Proficient in
Displaysocial mediaprogrammaticand searchto meet client goals and objectives
International
Yes
Availability
Part-time or Full-time
Experience
12 years
Previous Roles
3
Work History
Account Manager Senior
Marketing Manager
Media Buyer
Key Responsibilities in Most Recent Role
Job Title: Media Buyer
12 years
Develop and execute comprehensive media plans across various digital channels, including display, social media, programmatic, and search, to meet client goals and objectives.
Conduct market research and audience analysis to identify target demographics and optimize media buying strategies.
Negotiate and manage media buys, ensuring optimal placements and cost efficiencies.
Implemented tracking and attribution models to measure the effectiveness of campaigns and adjust strategies accordingly.
Analyze campaign performance metrics and KPIs to optimize media spending and maximize ROI.
Collaborate with cross-functional teams, including account managers, creatives, and analytics, to deliver integrated marketing solutions.
Stay abreast of industry trends, emerging technologies, and best practices to inform media buying strategies and tactics.