About the Candidate
Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Proactive and achievement-oriented Marketeer bringing marketing and leadership experience with special emphasis helping Grow company brands. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Area of Expertise
Strategic planning, Marketing automation, Email marketing, Digital marketing, Multichannel marketing, Copywriting, Lead generation, Social media management, SEO Optimization, Google Analytics, Marketing Strategy, Campaign management, Corporate Communications, P&L Management, Market Positioning, Market Analysis, Public and Media Relations, Brand development
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
8
Current and Previous Roles:
Relevant Experience
Job Title: Head of Customer Marketing
Duration: 8
Key Responsibilities: Continually maintained and improved company’s reputation and positive image in markets served.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Devised content strategy to effectively engage target audiences.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Captured new customers by optimising’ business strategies and launching products to diversify offerings.
Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Optimised email campaigns to increase open and click-through rates.
Improved website visibility through development and implementation of SEO strategies.
Coordinated with design and media teams to develop high-quality creative assets.
Conducted market research to identify new opportunities and target markets.
Wrote and distributed press releases to increase brand visibility.
Managed budget allocation and resource utilisation to maximize marketing ROI.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Created and managed social media campaigns to increase brand engagement.
Increased brand awareness by 75% , grew revenue by 25% in year 1
