RooCruit Candidate:
Roo0787
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About the Candidate
Emeku holds a Bachelor of Engineering, and is Google Analytics certified, with over 6 years of Digital Marketing experience, focusing on PPC, CPC and CPA.
Area of Expertise
Growth Hacking, Google Analytics, Data Analytics, SMM, PPC, & Programmatic Marketing, Funnel & Conversion Rate Optimization
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: PPC Digital Marketing Executive
Duration: 6
Key Responsibilities: Deployed retargeting campaigns to upsell higher-value product offerings to existing customers, resulting in over 3,000 conversions in 30 days
Deployed campaigns delivering results at 50% less CPC than planned and further optimised the campaigns to achieve a 60% reduction in CPC, resulting in 86% overall cost savings in 60 days
A/B tested campaign deployment strategies to optimise campaigns, resulting in a 60% reduction in CPA (Cost Per Action) within 14 days
Co-managing a $2 million six-month marketing budget and deploying budget optimisation strategies to achieve objectives at 45% cost reduction in 75 days
Designed and led the implementation of digital campaign strategies and media plans to drive TOMA and other client’s business objectives
Managing clients in the telecom and banking sectors while preparing and presenting weekly campaign performance reports to them to communicate campaign progress and share insights
Responsible for media partner relationship management, ensuring campaigns run as planned and resolving issues when necessary
