Candidate Profile

    Roo0784

    Interested in this candidate?

    Book a call to discuss hiring

    Book a call

    About

    With over a decade of experience in digital marketing, I am a seasoned professional based in Durban, South Africa. My journey in the world of digital marketing has been marked by continuous learning and adaptation to the dynamic landscape of the digital realm. I hold a Bachelor of Philosophy Honours degree in Marketing Management, providing a solid academic foundation, and I’ve further honed my skills with certificates in Internet Marketing and User Experience Design. In my professional arsenal, I possess an array of skills and certifications, including Google Ads Display and Google Ads Search, ensuring I stay current with the latest online advertising trends. Proficient in Adobe Creative Cloud, I leverage Photoshop and Illustrator for image manipulation and captivating design. For multimedia, I expertly use Premiere Pro and After Effects for compelling video editing, while Dreamweaver aids in crafting visually appealing websites.

    Proficient in

    Digital MarketingHTMLCSSJavaScriptWordPress Management and Development (Elementor and Divi)Graphic DesignMotion GraphicsUX/UI DesignVideographyAdobe Creative CloudContent CreationPaid Advertising (MetaGoogleLinkedInTwitter)Google AnalyticsSEO StrategySEMGoogle AdWordsGoogle AnalyticsEmail Marketing (MailChimp)Project managementDigital Campaign Management.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Digital Marketing Specialist
    Senior Paid Media Specialist
    Senior SEO & PPC Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Senior Paid Media Specialist

    10 years
    • Management and optimisation of the SEM, SEO, and Paid Social marketing campaigns of the group.
    • Management and optimisation of the SEM, SEO, and Paid Social marketing campaigns for Agency clients.
    • Measurement and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
    • Identify trends and insights and optimize spend and performance based on the insights.
    • Collaborate with internal teams to create optimized 360° conversion funnels and user experience from impressions through to conversion points.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Communication with clients, team, and management on strategy/project development, timelines, and results.
    • Brainstorm new and creative growth strategies.
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Ready to discuss hiring this candidate?

    Book a call