Keen attention to detail and thorough, ‘do it right and do it once’ approach
Proficient in
Project ManagementBrand ManagementSales
International
Yes
Availability
Part-time or Full-time
Experience
13 years
Previous Roles
3
Work History
Brand Manager
Marketing Consultant
Project & Marketing Manager
Key Responsibilities in Most Recent Role
Job Title: Brand Manager
13 years
All aspects of launching new products to market: Portfolio selection, costing and pricing, competitor research, premarket trials, packaging review and redesign, regulatory approval and sales strategy.
Marketing of the brand, current & new products — Out of home, print media, organic and paid digital media, organic and paid PR, POS, educational and informational material
Working closely with Operations, Regulatory and Sales divisions pre-, during and post-launch
Conceptualising, implementing and overseeing marketing and PR strategies for brand, as well as product campaigns
Implement TTL marketing strategy including pharmacy, retail, ATL consumer, digital and PR and additional specialist strategies and campaigns where relevant
Reporting to relevant stakeholders
Collaborating with relevant agencies and service providers to secure specialised services and preferred rates from industry experts
Participation in global brand identity and marketing strategy with international brand heads