RooCruit Candidate:
Roo0682
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About the Candidate
I am an ambitious and motivated digital marketing expert with over 15 years of experience driving digital strategy and innovation across industries like ecommerce, retail, agencies, and fintech. I believe I have the experience needed to make an immediate impact in any industry.
Area of Expertise
An in-depth knowledge of online marketing tools, processes and technology, Proven success working in the Google Marketing Platform and Google Ads, a good understanding of Google Analytics, Tag Manager and other web analytics packages, Understand data analytics
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
15
Current and Previous Roles:
Relevant Experience
Job Title: Head of Digital
Duration: 15
Key Responsibilities: Build, plan and implement the overall digital marketing strategy (including web, SEO/SEM, email, social media and display advertising) to ensure the achievement of acquisition and revenue goals
Developing, managing, and monitoring digital marketing budgets
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Set & Measure ROI, OKRs and KPIs — Lead planning and execution of marketing campaigns with an emphasis on ROI analysis to identify optimisation opportunities and achieve KPIs/OKRs
Build an inbound marketing plan
Anticipate sales performance trends
Organize and lead the digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement
Oversee, and maintain our social media presence across all digital channels
Brainstorm new and creative growth strategies with the Head of Creative/Brand/Strategist/UX/Product
Plan, execute, and measure experiments and conversion tests
Collaborate with agencies and other vendor partners
Work closely with Sales, Research, Product, Development, and Technology teams to understand processes and define deliverables
Engage with marketing agencies and service providers to monitor and manage performance
