RooCruit Candidate:
Roo0667
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About the Candidate
Holds a Bachelor Degree in Marketing and Management, and a Baccalaureate in Mathematics
Area of Expertise
On-page & Off-page SEO, Business Development & PR, Growth Hacking, SEM & PPC Campaigns
Experience & Availability
International Experience:
Yes
Availability:
10 to 25 hours a week
Years Experience:
5
Current and Previous Roles:
Relevant Experience
Job Title: Head of Marketing and Sales
Duration: 5
Key Responsibilities: On-page & Off-page SEO – Designed and managed the on-page and off-page SEO for the entire brand
Managed the website content
Identified and optimized indexed keywords
Developed a tracking system for website and product marketing
Business Development & PR – Designed and managed the lead generation infrastructure while planning the channel outreach strategy.
Secured publication of press releases in over 30 outlets.
Managed the sales pipelines.
Growth Hacking – Designed spreadsheets and dashboards to track user and volume growth.
Developed hypothesis testing models to draw statistically accurate inferences from experiments, minimizing Type I and Type II errors.
SEM & PPC Campaigns – Designed and managed Google ads campaigns (Display & Search)
Designed and managed LinkedIn ads
