RooCruit Candidate:
Roo0654
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About the Candidate
I am an energetic, detail-oriented and enthusiastic people-person with an excellent range of knowledge and experience in digital marketing fundamentals, specialising in SEO for 4 years. I am passionate about the future of marketing and the innovation of SEO in our ever-changing digital world.
Area of Expertise
SEO tools: Expert in Screaming Frog, Ahrefs, SEMRush, SE Ranking, Sitebulb, Mangools, Moz, Mailchimp, Lighthouse, Pingdom, HotJar, Crazy Egg, Jasper, Copy.ai. Google Suite, Google Analytics, Google Tag Manager, Google Business, Google Search Console, Google Ads and Looker Studio. Basic web development skills Good knowledge of Javascript, HTML & CSS. Project management: Notion, Google, Slack, Microsoft Office, Jira, Trello, Asana, Click UP, Basecamp, Zapier CMS experience: WordPress (Advanced), WIX, Webflow, GitHub, Sitefinity, Magneto, Big Commerce, Shopify, Woocommerce, Expression Engine.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
3
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing & SEO Specialist
Duration: 3
Key Responsibilities: Onboarding of clients & client relationship management: Ensuring client needs are being communicated to the team & met.
Improving internal processes and communication for best results.
Project & Task management: Run client calls/ meetings.
In charge of up to 15 accounts.
Delegate work as needed to team members and review as needed.
Technical onboarding & set-up includes GA4, Search Console, Tag Manager etc.
Create and execute full campaigns and report on success using data from various channels.
SEO Technical Audits: Conduct audits and advise on solutions, strategy, site structure, ranking performance, security, speed, content and overall marketing opportunities.
Keyword Research: Identify and implement strategic keywords. Use insights to create/ improve metadata, improve on-site copy, content and overall visibility.
On-page Optimisations: Metadata, content improvements and SEO best practices increase conversions and lead generation improvements.
Creating SEO content: Choosing topics, writing content and creating excellent outlines for clients. Topics based on keyword research.
Writing copy from an SEO perspective is one of my biggest strengths.
Content strategy: New blogs, editing content, improving blogs, improving site copy and additional marketing resources.
Do “SEO Training” for marketing and internal teams to improve content results.
Backlinking and link-building experience.
Local SEO listing creation and improvements.
Experience with site migrations and redirect strategies.
Client Reporting: Strong use of Analytics, monthly reporting with monitoring, giving insights and clear explanations of traffic, conversion and actionable insights for the improvement of the next month’s work.
Competitor Research: Staying up to date on SEO trends and competitor strategy to ensure clients rank for keywords according to their business niche
