Candidate Profile

    Roo0650

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    About

    Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to come up with interesting ideas for engaging marketing campaigns.

    Proficient in

    MarketingB2B strategy
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    13 years

    Previous Roles

    3

    Work History

    Destination Marketing Manager
    Marketing Manager
    Senior Marketing Strategist

    Key Responsibilities in Most Recent Role

    Job Title: Destination Marketing Manager

    13 years
    • Create and implement a marketing mix to increase volume sales and traffic
    • Develop strategies, programs, and policies to promote the three sites as destinations of preference..
    • Working closely with hotels, villas, restaurants, wineries and other local attractions.
    • Oversee creative message development. Organize various media information and make affordable and effective media buys to promote visits to the three destinations.
    • Oversee design/printing of marketing publications.
    • Plan new research-based advertising strategies for current and subsequent years that will increase market share and footfall traffic.
    • Develop relationships with national, and regional tourism based publications and writers, tour operators and travel agents.
    • Brief press releases to be released to media.
    • Build campaigns and stories for unique selling points
    • Design, develop and conduct familiarization tours of the three destinations for media, event planning, tour operators and travel agents.
    • Promote attractions & community events to visitors. Contribute to and monitor the flow of new web content.
    • Coordinate with the web maintenance provider to create a monthly report on the effectiveness of the website.
    • Coordinate special events.
    • Prepare monthly reports on basic inquiry data and creative initiatives as well as activities and initiatives.

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