Candidate Profile

    Roo0630

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    About

    A T-shaped Digital Marketing Specialist, with deep specialities in Paid Media, E-commerce, Search Engine Marketing, Data Analytics, Copywriting, while also competent in other digital marketing skills such as Social Media Marketing, Email Marketing, and Content Marketing.

    Proficient in

    Twitter AdsTiktok MarketingDV360Digital MarketingGoogle Adwords ProfessionalFacebook AdsPay Per Click (PPC)Social MediaSearch Engine Optimization (SEO)Direct Marketing
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    21 years

    Previous Roles

    3

    Work History

    Digital Marketing and Web Design Consultant
    Google Digital Skills Trainer
    Paid Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Paid Media Specialist

    21 years
    • Receiving and providing feedback on client briefs for digital platforms
    • Providing input on proposed KPIs and spending plans on digital platforms, using Campaign Planner and Performance Planner
    • Ensuring Google Tags are installed and firing using Google Tag Manager
    • Ensuring correct access and UTMs are available for Google Analytics
    • Ensuring proper installation on measurement verification tools, such as Double Verfity
    • Building out Google Search campaigns on Microsoft Excel and Google Ads Editor
    • Building out suitable audiences on all digital platforms, including Google Ads, Meta, TikTok, DV360, Twitter
    • Loading campaigns on Google Ads platforms, including Search, Display, Video Ads (YouTube), Discovery and Performance Max
    • Loading campaigns onto Facebook and Instagram, using Business Manager, Ads Manager and Commerce Manager
    • Executing Programmatic Media Buying using DV360
    • Analyzing data and optimizing campaigns for better performance using Google Analytics
    • Interpreting results for clients, while providing insights and recommendations to improve future iterations of the campaigns, using Data Studio (Looker Studio).

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