About the Candidate
A T-shaped Digital Marketing Specialist, with deep specialities in Paid Media, E-commerce, Search Engine Marketing, Data Analytics, Copywriting, while also competent in other digital marketing skills such as Social Media Marketing, Email Marketing, and Content Marketing.
Area of Expertise
Twitter Ads, Tiktok Marketing, DV360, Digital Marketing, Google Adwords Professional, Facebook Ads, Pay Per Click (PPC), Social Media, Search Engine Optimization (SEO), Direct Marketing
Experience & Availability
International Experience:
Yes
Availability:
40 hours a week
Years Experience:
21
Current and Previous Roles:
Relevant Experience
Job Title: Paid Media Specialist
Duration: 21
Key Responsibilities: Receiving and providing feedback on client briefs for digital platforms
Providing input on proposed KPIs and spending plans on digital platforms, using Campaign Planner and Performance Planner
Ensuring Google Tags are installed and firing using Google Tag Manager
Ensuring correct access and UTMs are available for Google Analytics
Ensuring proper installation on measurement verification tools, such as Double Verfity
Building out Google Search campaigns on Microsoft Excel and Google Ads Editor
Building out suitable audiences on all digital platforms, including Google Ads, Meta, TikTok, DV360, Twitter
Loading campaigns on Google Ads platforms, including Search, Display, Video Ads (YouTube), Discovery and Performance Max
Loading campaigns onto Facebook and Instagram, using Business Manager, Ads Manager and Commerce Manager
Executing Programmatic Media Buying using DV360
Analyzing data and optimizing campaigns for better performance using Google Analytics
Interpreting results for clients, while providing insights and recommendations to improve future iterations of the campaigns, using Data Studio (Looker Studio).
