Candidate Profile

Roo0624

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About

Dedicated and results-driven Data Strategist with a proven track record in media analysis for FMCG (Fast-Moving Consumer Goods) companies. Seeking a challenging role to leverage data insights to drive strategic decisions and enhance marketing effectiveness.

Proficient in

Social and Online Media Analytics Local Print and Broadcast AnalysisMeltwater SAAS ReportingPlatformGoogle AnalyticsData Analysis & InterpretationData acquisition and integrationMarket research and consumer behaviour analysisGoogle & Facebook AudiencesAudience CreationKlear Social Influencers PlatformSprout SocialTrends AnalysisPaid and Owned Media AnalyticsDirect social reporting platformsMicrosoft OfficeAdvanced data analysis skillsKnowledge of database segmentationExperience using ORM tools (Brandwatch) and Reporting Tools like Power BI / Datorama / Data Studio / Looker / Tableau / Emplif

International

Yes

Availability

Part-time or Full-time

Experience

7 years

Previous Roles

Work History

Data Strategist. Data Analyst

Marketing Insights Analyst

Key Responsibilities in Most Recent Role

Job Title: Data Strategist

7 years

Work with the data engineers, scientists and insights team to provide high quality analytics, business focused insights and automated reporting.
Contributed to the development of marketing campaigns by providing data-based insights.
Assisted in the creation of consumer surveys and data collection methodologies. •
Collaborated with the marketing team to evaluate the performance of various advertising channels.
Provide insights and analytics to enable digital optimisation techniques for campaigns and on-going data support. By providing timely strategic and operational customer reporting and recommendations, work closely with trade and various business divisions to ensure that the company has a complete awareness of their consumer.
Conducted market research and competitor analysis to inform marketing strategies.
Solve customer needs and drive the strategy for the business by providing insight and managing data analysis and interpretation on strategic issues and business-related challenges faced by the different brands.
Support CRM strategy to grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for omnichannel success.
Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance.
To genuinely promote a data driven company culture, adopt a holistic approach to customer interactions by offering insights from a single view of the customer perspective.
Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement.
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns/channels.
Team up with the Research team to support planning, design, and implementation of market research projects through an understanding of the consumer base. Collect and manage customer research data to integrate with transactional data to inform behaviour through a complete 360degree view of the customer model.

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