RooCruit Candidate:
Roo0617
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About the Candidate
In the recent shift towards hybrid working, with more & more consumers/businesses going online and AI being on everyone’s mind, now, more than ever, it becomes crucial to break through the online clutter and truly, ‘stand out’ on the internet. Rest assured, whether you are a start-up or established corporate, I help you navigate the challenges of establishing and/or growing your online presence. I’m an entrepreneurial spirit at heart with a demonstrated history of working in the web and online marketing space, I assist clients in growing their online presence not only by means of increasing organic website traffic and making pages rank higher or help to achieve sales goals in the form of pay-per-click advertising, but also to start at the foundation by designing and building an effective website.
Area of Expertise
Business acumen, Good communication and active listening when engaging with colleagues, clients or business partners, Long term relationship building and negotiating, Work well in a team and very comfortable working on my own in either an office or remote environment, Proficient in computer skills and use of business productivity software and/or platforms (i.e. Office, CMS, Bookkeeping, Communication Tools, Platforms etc.), Ability to look for solutions to queries or attempting to fix or address challenges myself first, before approaching a colleague or 3rd party, Adapt easily to new situations or platforms, Quick learner and self-taught skills include HTML coding, Photoshop and DNS management, to name a few.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
18
Current and Previous Roles:
Relevant Experience
Job Title: Managing Director
Duration: 18
Key Responsibilities: Efficiently action client queries or requests and send valuable feedback.
Meeting and liaising with clients to learn more about their challenges, goals and project requirement. Discuss in detail potential solutions how to effectively meet their needs.
Prepare and submit quotations.
Cherish long term customer relations by always giving sound advice, suggestions or making recommendations.
Promptly assist with support queries.
Perform managerial responsibilities that include bookkeeping, financial planning and to ensure financial obligations towards service providers and legislative compliance are met.
Increase revenue with sales and marketing activities (email marketing, SEO, link building, PPC).
Technical administration (admin of hosting platform, email accounts, DNS admin etc.).
Work in Photoshop to create WordPress designs for client websites. Can also include editing of images/artwork for campaigns.
Create WordPress/WooCommerce websites or make customisations or maintenance. Commitment towards clients include: Web design/development
Carefully follow project brief and client brand guidelines to create/design fresh and modern website designs for WordPress that goes beyond client expectations. In the event it does not meet client expectations, it is reworked until it is perfect in the client’s eyes.
Competent in the building of WordPress and WooCommerce online store websites that are fully functioning, easy to use and represents the client’s brand and vision.
Promptly address any support queries and action website updating requests on schedule.
Regularly update outdated plugins or WordPress installations for client websites hosted with me. Give attention to website security and ensure website compatibility with latest PHP versions. Assist clients with websites hosted elsewhere. Online marketing
Fully understand the client’s marketing campaign brief and budget. Always give my best to come up with solutions that will fit inside the budget (relating to SEO, link building and PPC).
Conduct relevant keyword research for on-page SEO and ad campaigns on Google to determine the search volume and whether it is suitable for the client. Map out potential segments applicable to the ads campaign and determine the most effective/applicable advertising medium to use for said campaign — i.e. if the campaign needs to target professionals, it will be LinkedIn or if more consumer based product it might be Google & Facebook ads).
Create catchy headlines and descriptions for adverts based on existing information about the product or service supplied by the client.
Create adverts and base it on the expected outcome (for example an ad to generate leads or ad that provides brand exposure/web traffic or sales ad etc.).
Build informative landing pages with relevant call-to-actions.
Setup tracking of all events (contact form submission, link click, telephone number click etc.) that may occur on the landing page by means of Google Tagmanager and Google Analytics. It also includes other tracking methods for Facebook, LinkedIn and Google ads or to create and track UTM links for mailer campaigns.
For SEO utilise informative data available from Google search console and SEO platforms that track ranking keywords, pages that rank and competition keywords that rank, to name a few.
Analyze page content, do research for the best focus keyword to use for said page and rewrite copy if it does not encapsulate the chosen focus keyword. Enter meta data, SEO title and description via the SEO plugins such as Yoast or Rank Math.
Ensure the client’s local SEO is done often, by keeping their business profile up to date with posts or if they don’t have a business listing, create and maintain.
Consistently build primary and secondary backlinks pyramid from sites with higher DA (Domain Authority) that help pages rank higher.
Make suggestions on topics for blog articles that will contribute positively towards the client’s SEO journey.
Compile informative monthly reports – info may include, but not limited to: ranking keywords, competitor comparison, individual events/conversions, website visitors, Domain Authority, Citation Flow etc. Other
From time to time assist in creating html mailers and manage the sending of email marketing campaigns together with automation and tracking.
Formulate, create, manage and process online questionnaires for client surveys.
