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I am an industrious online marketing professional with valuable experience in above-the-line advertising and online marketing, specialising in social media marketing. I aim to hone my expertise in the tasks at hand and aim to stay up to date in an ever-changing digital landscape. I am constantly developing my skills regarding digital marketing practices and advertising through tertiary education. My ability to understand and conceptualise new ideas through research and employing creative strategies is my core strength. I have an eye for detail and a strong and dedicated work ethic.
Administration, Social Media Marketing, Graphic design, Creative thinking, Communication, Microsoft Office, Adobe Creative Cloud Applications, Copywriting, Email marketing, Video editing and videography
Key Responsibilities: Maintaining and improving the online presence – Facebook, Linkedin, and YouTube.
Social media annual reporting.
Social media community management – Facebook and LinkedIn groups.
Website maintenance(HTML and CSS knowledge).
Designing social media posts, document layouts and designs using InDesign, Photoshop, and Illustrator.
Administrating Ad budgets for annual ads and reporting on performance.
Liaising with members to create benefits and content for the CMA.
Online strategy development includes a content strategy for the website and tie-ins with social media.
Aligning business goals with digital activities.
Attending events and visiting members.
Social media management in terms of member engagement and stakeholder engagement.
Email marketing campaigns(MailChimp and Stripo).
Setup, conceptualising and execution of online marketing strategy.
Certificate design and creation for CMA and CMA CS.
Staying up to date with industry standards.