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I am a marketing and agency leader with over two decades of experience. My expertise lies in marketing, advertising, CRM, and customer journey mapping. I excel in fostering strong client relationships whilst ensuring excellence in stakeholder management. With 20+ years in marketing, including 15 at various advertising agencies, I’ve worked across diverse agency types, fostering a collaborative culture where everyone’s contributions are valued.
Administrative skills, Advertising (integrated 360°), Analytical skills, Business operations, Scoping and budgeting, Content development, Corporate communications, Customer relationship management, (CRM) Copy/editing/proofreading, Customer journey mapping, Data-driven marketing, Direct marketing, Event management, EXCO member, Investor relations, Loyalty Management/leadership skills, Marketing skills, Partner management, Presentation skills, Project management, Research skills, Team management, Stakeholder communications, Strategic skills, Training skills
Key Responsibilities: Oversight of Client Service team
Understanding the essential dynamics, strategies and drivers of the Client’s business and challenges
Management of multiple projects simultaneously from concept to execution
Crafting creative briefs and delivering verbal briefings to Creative teams
Development and refinement of strategies to achieve Client goals
Using Agency resources to support Client’s business with the ability to lead, guide and manage the entire collaborative team across various disciplines
Managing Client expectations, objectives, and timelines
Planning all engagements including goals, deliverables, schedules and budgets by managing the workflow process with support from Agency resources
Execution and rollout of campaigns
Smooth coordination of production jobs across integrated platforms
Financial control of budgets, including recons
Status and contact reports
Cost estimates, approvals, purchase orders, billing instructions and timesheets
Exceptional Client service delivery
Deepening of Client relationships to ensure retention and account growth