Candidate Profile

Roo0600

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About

I have over 18 years working experience, with 15 of these years being in a sales and marketing environment and 8 of those years being focused on localising global marketing, trade and communications strategies for particular source markets, both core and emerging markets. I have a Master of Commerce in Economic and business Sciences, specialising in Marketing and I am in the process of completing a Master of Business Administration..

Proficient in

Facilitation skills — Design ThinkingStakeholder ManagementMarketing Communications and Public RelationsProject ManagementBrand ManagementCreative Problem SolvingBrand strategyLeadershipInnovationBusiness operationsAgency managementBudget management skillsTrade and consumer marketingNegotiation skills

International

Yes

Availability

Part-time or Full-time

Experience

13 years

Previous Roles

Work History

Acting Hub Head: North Europe

Marketing and Communications Manager

Marketing and Promotions Manager

Key Responsibilities in Most Recent Role

Job Title: Acting Hub Head: North Europe

13 years

Analysis of macro – environment, research and competitor behavior — Analyse and interpret global brand and trade (B2B) strategy in the formulation of the localised marketing and trade strategies
Analyse, interpret and steer the direction of consumer insights and market intelligence required for the Nordics consumer to ensure that brand, communication, PR and marketing strategies, and resultant implementation strategies
Nuanced understanding of competitor destination strategies and opportunities
Business plan development and implementation: This process defines the strategic direction and 1 to 2-year marketing plan required to impact arrivals and revenue growth for the region
It also outlines the development and implementation of business plans to ensure plans objectives are met and respond to the challenges of the region
Stakeholder Management — Establish working relationships with senior tourism and non-tourism companies and stakeholders in the Northern Europe region that would be beneficial to the implementation and achievement of objectives
Establish communication channels with stakeholders to ensure synergies are established to maximise returns
Consistent alignment and liaison with embassy officials and ambassadors in each region to garner support and collaboration for destination marketing objectives to be met
Engage with critical private and public sector stakeholders across different levels to garner buy in to reach hub and organisational objectives
Creative, digital and public relations agency management — Leadership of the marketing mix strategies and necessary adaption of communication strategies in collaboration with necessary business partners across the organisation and through closely working with, and management of PR and creative agencies
Brief and manage output of marketing, creative, Public Relations and Events agencies in the Nordic region for purposes of campaigns and activations required
Project Management — Management of teams to deliver roadshows, trade shows and necessary B2B and consumer facing activations as part of campaign roll outs
Budget Management — Management of a R33 million budget inclusive of overheads and marketing (previous budget of R14 million for Nordics) for delivery on marketing objectives outlined in business plan efficiently and effectively in a manner that derives ROI
Leverage on economies of scale within the North Europe hub, Nordic region, as a whole
Ensure Public Finance Management Act and procurement regulations are adhered to
Operational and team management — Management of a 6 staff complement team with various competencies and levels – the most senior level being middle management
Management of country office operations inclusive of office leasing and other overheads responsibilities

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