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I am a seasoned marketing and communications expert with a diverse range of specialist skills that span across digital marketing, public relations, brand and product management, customer relationship management, business analysis, and large program management. Throughout my career, I have had the privilege of working in various industries, including financial services, telecommunications, technology, management consulting, sustainability, and NGO environments. My adaptability and proficiency have allowed me to successfully apply my knowledge to different sectors, delivering exceptional results. Having collaborated with both small local teams and global entities, I place a strong emphasis on fostering relationships with all stakeholders. My ability to motivate and inspire teams has consistently led to lasting and sustainable achievements. Moreover, my cognitive, creative, and emotional capacity, coupled with outstanding problem-solving skills, enable me to tackle challenges with ease and innovation. Thriving in dynamic and fast-paced environments, I have honed my communication skills, allowing me to connect effortlessly with individuals from diverse educational, socio-economic, and cultural backgrounds. My decision-making is rooted in strong values and in passionately making a difference, ensuring that every action I take adding significant value to projects and clients’ businesses. With a proven track record of excellence, I look forward to utilizing my expertise to create impactful and meaningful outcomes for future projects and clients
Digital Marketing, Business Solutions, Program Management, Communications, Leadership
Key Responsibilities: Successfully developed and executed an external communications strategy that boosted brand growth and advocacy for CCi and their flagship product, TRACC.
Additionally, elevated the industry perception of our SMEs as prominent thought leaders.
In this strategic role, I effectively harnessed insights from both external and internal stakeholders, enabling the creation of impactful, measurable digital marketing communications initiatives.
These initiatives encompassed Public Relations, Analyst Relations, Media Placements, and targeted Communications across all relevant digital channels.
Furthermore, I successfully elevated our Employee Value Proposition to a level where candidates not only recognized our brand but also understood its core values and what it truly represented.
As a key member reporting to the Head of Central Marketing, this role demanded direct engagement with the senior executive layer of the organization.
It also involved seamless collaboration with regional and international stakeholders and peer networks, fostering strong connections and partnerships across the company’s global landscape.